So Hélo Collection 2024 – Bridal jewelry and accessories

So Helo has been supporting future brides in their search for jewelry and accessories for their wedding for 15 years.

For this season, Heloise Villenave breathes a wind of modernity on its creations while preserving the DNA that launched the brand at its beginnings. All in a universe with notes seams, refined and poetic. That your bridal look fits into a style contemporary or romantic, you will necessarily find your happiness and personalized advice to support your choice at So Helo.

With the beautiful images of Vivien Malagnat and Sandy Cluzaud, Héloïse shares her inspirations with us…

So Helo, the story

"The mark of Jewelry andaccessoiries of marriage So Helo was created in 2009 with a passion and know-how dedicated to beautifying women on the most beautiful day of their lives. Each piece is carefully designed, with an emphasis on careful selection of materials and great attention to detail.

Over the years, I have enriched this constant desire to offer a unique experience to future brides. For this, I make my expertise available to best support them in the choice of their jewelry and accessories. On the brand new site, brides-to-be can find many pages of detailed advice, as well as videos to help them in this sometimes complicated choice.

In order to offer even more personalized advice, I recently introduced a whole new very detailed form. This allows me to obtain comprehensive information on each client's preferences and needs, which allows me to provide them with tailor-made advice. 

This allows me to combine personalized customer service with quality creations made to order.”

So Hélo Collection 2024 © Vivien Malagnat

So Hélo Collection 2024 © Vivien Malagnat

So Hélo Collection 2024 © Vivien Malagnat

So Hélo Collection 2024 © Vivien Malagnat

So Hélo Collection 2024 © Vivien Malagnat

So Hélo Collection 2024 © Vivien Malagnat

So Helo, the DNA of the brand

“So Hélo remains true to its poetic and sensual identity, creating a distinctive signature that evokes elegance and femininity.

I offer modern and romantic jewelry, with a couture spirit intended for modern brides and guests with strong characters.

For 2024, I wanted the customer experience at So Hélo to be even more unique. The recent redesign of the site is a testament to this commitment, offering a modern boutique and a personalized advice service. A high-end experience that allows customers to benefit from special attention and recommendations tailored to their preferences and needs because each bride is unique!

So Hélo Collection 2024 © Vivien Malagnat

So Hélo Collection 2024 © Vivien Malagnat

So Hélo Collection 2024 © Vivien Malagnat

So Hélo Collection 2024 © Vivien Malagnat

So Hélo Collection 2024 © Vivien Malagnat

So Hélo Collection 2024 © Vivien Malagnat

So Hélo Collection 2024 © Vivien Malagnat

So Hélo Collection 2024 © Vivien Malagnat

So Helo Collection 2024

“The new So Hélo collection of wedding jewelry and accessories embodies this perfect harmony between romanticism and modernity.

The codes of marriage are revisited, thus offering a truly tailor-made experience to all future brides in search of a unique style, personalized advice and more couture jewelry...

This 2024 collection, delicate and assertive, is a true declaration of love to femininity.

So Hélo Collection 2024 © Vivien Malagnat

So Hélo Collection 2024 © Vivien Malagnat

So Hélo Collection 2024 © Vivien Malagnat

So Hélo Collection 2024 © Vivien Malagnat

So Hélo Collection 2024 © Vivien Malagnat

So Hélo Collection 2024 © Vivien Malagnat

So Hélo Collection 2024 © Vivien Malagnat

So Hélo Collection 2024 © Vivien Malagnat

So Hélo Collection 2024 © Vivien Malagnat

So Hélo Collection 2024 © Vivien Malagnat

So Hélo 2024, storytelling

“This year we decided to work in two stages, a first day with images taken in studios to highlight jewelry and accessories and a second for more campaign images and videos.

All this under the objective of Vivien Malagnat and Sandy Cluzaud, videographer who knew how to highlight the talent of the entire team.

The sensitivity and expertise of each person made it possible to capture the essence of each jewel and thus offer an exceptional quality of detail to each of the images in this new campaign.

Hair and makeup done by the duo of Divine House, our two muses Clara and June wear dresses with a very couture spiritInes Di Santo, Berta et Elie Saab of the shop Amar and Peonia in Porto.

Hand in hand, we worked on the artistic direction with Veronique Lorre"

So Hélo Collection 2024 © Vivien Malagnat

Sizes and prices offered for this new collection

Prices for jewelry and accessories vary depending on the materials and techniques used.

• Jewelry (necklaces, back jewelry, or bracelets) are between 45 euros for a freshwater pearl mounted in a bracelet and 298 Euros for a multi-row freshwater pearl necklace.
• The earrings between 35 Euros for the simplest models and 195 Euros for XL silk flower curls.
• Head accessories (combs, crowns, picks, ornaments, etc.), prices vary between 20 Euros for some minimalist flowery picks with a crystal heart 435 Euros for the most couture pieces in the collection.

So Hélo Collection 2024 © Vivien Malagnat

So Hélo Collection 2024 © Vivien Malagnat

So Hélo Collection 2024 © Vivien Malagnat

So Hélo Collection 2024 © Vivien Malagnat

So Hélo Collection 2024 © Vivien Malagnat

So Hélo Collection 2024 © Vivien Malagnat

Where to find the 2024 So Hélo collection?

Shop www.so-helo.com
Delivery in France and abroad
Email - contact.so-helo@gmail.com

Workshop-Boutique open by appointment at 5 rue Pasteur 87290 CHÂTEAUPONSAC (30 min north of Limoges)

Benefit from -5% on all The online store with the code MADAMEC5 (valid all year round, no minimum purchase).

Some of our resellers:

Sewn with White Thread in Lyon, Mademoiselle said yes, Hera Mariage in Nantes, Quimper and Lorient, M et Vous in Vichy, Jolie Promesse in Reunion Island…

So Hélo Collection 2024 © Vivien Malagnat

So Hélo Collection 2024 © Vivien Malagnat

So Hélo Collection 2024 © Vivien Malagnat